Book Discovery Call

Transform Strategic Thinking Into
Strategic Results

Growth Coach & Strategic Advisor for Ambitious Leaders

I help ambitious high-performers grow in fitness, brand, and business through mindset, discipline, and strategy so they can consistently achieve more without burning out.

Book Your Strategic Breakthrough Session Discover My Approach

From Engineer to Entrepreneur to Growth Expert

My journey from technical expertise to building multiple successful ventures has given me unique insight into what truly drives sustainable growth.

Joshua Farnsworth

After spending years in engineering, I discovered that technical excellence alone wasn't enough to create lasting impact. The real transformation happened when I began building businesses—from executive branding to strategic operations—and learned what separates those who think strategically from those who execute strategically.

Today, I work with ambitious leaders who've achieved success but find themselves stuck in the day-to-day operations of their business rather than shaping its future. Through my Mindset-Discipline-Strategy framework, I help them break through the strategic paralysis that keeps them working IN their business instead of ON it.

My unique approach combines the analytical rigour of engineering with real-world entrepreneurial experience across multiple industries. I don't just coach theory—I've lived the transformation from technical expert to strategic leader.

Vision

To be the catalyst for personal and professional transformation, guiding entrepreneurs, high performers, and aspiring leaders to achieve sustainable growth through discipline, strategy, and mindset.

How We Can Transform Your Leadership

Strategic growth coaching designed for leaders who refuse to settle for incremental improvement.

🎯

Strategic Breakthrough Sessions

Intensive 1:1 sessions designed to break through strategic bottlenecks and create clear action plans for exponential growth.

Investment: £500/session
Book Session
🚀

Executive Growth Coaching

Ongoing coaching for senior leaders ready to scale their impact. Includes monthly sessions, strategic planning, and 24/7 support.

Investment: £2,500/month
Apply Now
⚡

Business Acceleration Intensive

90-day intensive programme for entrepreneurs ready to break through their growth ceiling and scale systematically.

Investment: £10,000
Learn More

Our Business Ecosystem

A portfolio of ventures that demonstrate strategic growth principles in action across multiple industries.

Executive Branding Partners

Visit Site →
Personal Branding & Strategy

Premium consultancy helping senior executives and entrepreneurs build powerful personal brands that drive business results. We position leaders as industry authorities through strategic content, thought leadership, and reputation management.

  • C-Suite personal branding strategies
  • Thought leadership development
  • Media positioning and PR
  • Digital reputation management

Top Red CVs

Visit Site →
Career Strategy & CV Writing

Bespoke CV writing and career strategy service for ambitious professionals. We combine strategic career positioning with compelling storytelling to help clients secure their next leadership role.

  • Executive CV writing
  • LinkedIn optimisation
  • Interview coaching
  • Career transition strategy

Second Dawn Coaching

Visit Site →
Life & Career Coaching

Specialised coaching practice focused on helping professionals navigate major life and career transitions. We help clients rediscover their purpose and create meaningful second chapters in their careers.

  • Career transition coaching
  • Purpose-driven career planning
  • Executive life coaching
  • Leadership development

Bright Assistance

Visit Site →
Business Operations & Support

Strategic business support helping entrepreneurs and executives streamline operations so they can focus on high-impact activities. We handle the details while you drive the vision.

  • Executive assistance services
  • Business process optimisation
  • Project management
  • Administrative systems

Xsidian Visuals

Visit Site →
Content & Digital Strategy

Full-service videography agency helping businesses tell their story through compelling visual content. We create content strategies that engage audiences and drive business growth.

  • Videography
  • Brand storytelling
  • Digital marketing
  • Visual design services

Allerium Fitness

Visit Site →
Health & Performance Coaching

Premium fitness and wellness coaching for busy executives who want to optimise their physical performance without compromising their professional commitments. Health as a strategic advantage.

  • Executive fitness coaching
  • Performance nutrition
  • Stress management
  • Energy optimisation

Core Values & Beliefs

The fundamental principles that drive everything we do and every result we achieve.

💪

Discipline

Discipline equals power

📈

Growth

Growth demands sacrifice

🧠

Mindset

Mindset, not motivation

⚡

Strategy

Strategy and systems create freedom

🎯

Consistency

Consistency over chaos

Ready to Transform Your Strategic Impact?

Book your Strategic Breakthrough Session and discover how to move from thinking strategically to executing strategically.

Let's Start Your Transformation

If you're an ambitious leader ready to break through strategic paralysis and scale your impact, I'd love to explore how we can work together.

During your Strategic Breakthrough Session, we'll identify your biggest growth bottlenecks and create a clear roadmap for transformation.

Investment: £500 for a 90-minute intensive session
Outcome: Complete clarity on your next strategic moves